My name is Sidsel and I have the blog Fashionpolish.

I’ve worked in fashion since 2008. First as a junior fashion editor at Cover Magazine, later as fashion director at Soundvenue Magazine, freelance stylist and now as Head of Communications at the iconic Danish brand Mads Nørgaard - Copenhagen.

I launched my blog almost seven years ago and still love creating my own online unverse about personal style, beauty and interior design. One could say my style is a bit boring compared to the street style stars of today, but I like not to follow trends too much and focus on materials and wardrobe evergreens like a great cashmere knit or a clean A-line skirt.

I also had the pleasure of working as a fashion expert on national morning television Go’ Morgen Dk, joined several radio shows on P3 and Radio 24/7 and in 2014 I won an award for best personal blog at ’Modeblogprisen’.

Even though I spend most of my work life online, my heart still beats for and I’m very proud to have written the personal styleguide and book SMART with my fellow blogger Frede.